Lyrical Letterforms by Jadan Reeves-Bassett

1. What’s your name and title/business name?  Where are you located, city, state, country location?

My name is Jadan Reeves-Bassett and I’m a freelance hand lettering artist and graphic designer based in London, UK.


2. What’s your educational and professional background, i.e., college, professional school, high school, apprenticeship, etc.?

After studying art at high school I went onto do a foundation course in art & design at City of Bath College. I experimented and worked across different fields and disciplines before eventually specialising in Illustration and being offered a place on the BA (Hons) Illustration course at University College Falmouth. Illustration is such a wide field of design so as well as technical drawing skills I was also able to explore my passion for lettering and incorporate it into my work; which I loved.

After graduating from Falmouth I was offered a graphic designer role in Ibiza and moved out there for two summer seasons. I worked across multiple music brands and festivals designing marketing assets distributed across the island and online. Since then I’ve focussed on building my own freelance business centred around my passion for hand lettering and design – working with creative agencies, record labels, hospitality brands, greetings card companies, coffee shops, and clothing brands to name a few.


3. Preferred tool(s) and medium?

Good old pen and paper, every time. Even though my work ultimately gets digitally rendered and vectorised I always start my process with the basics and try to retain as much authenticity and texture as possible. I think my appreciation for analog tools comes from studying Illustration and the techniques picked up from my time at University. That said I’m really liking how these effects are being digitally replicated on the iPad Pro/Procreate app and I’m getting more and more tempted to invest!


4. Where or how do you “recharge your creative battery,” i.e., books, blogs, music, art, exercise, meditation, prayer, hobbies, interests, etc?

I love travelling and photography and that often filters down through my work. The inspiration I get from exploring new cities and places fuels my creativity. My most recent trip was to Stockholm earlier this year. I love their approach to design, lifestyle, food… everything really. They do it right.

Music also never fails to re-energise me. Discovering new artists and curating playlists gets me into a more productive space.


5. Tell us something about you that might surprise or delight us.

I’ve played piano since I was 10 and frequently do gigs around London.